Press Room / Media Kit

Press &
Partners

Built in a foxhole. Roasted for the bean. Now on your desk. Everything a journalist, podcaster, or affiliate needs to cover Foxhole Coffee — in one place.

Download Media Kit (.zip) Email us
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The Story

How Foxhole
Got Started

Two guys who'd had enough of bad coffee in bad places. Foxhole started the way most good ideas do — at the end of a supply chain in a place that didn't have one.

When you're overseas and the only coffee available is a foil pouch of pre-ground whatever-that-is, you learn pretty fast what coffee can actually be and why it matters. Not as a luxury. As a mission-critical asset.

That's where the freshness obsession came from. Not from reading a coffee blog. From knowing exactly what stale coffee tastes like and refusing to serve it to anyone.

"The mission doesn't end at the door. It carries into everything you do. Including how you start your day."
Foxhole Coffee bags — premium small-batch roast
Founder Bios

Who's Behind It

Two founders. One problem they couldn't leave alone.

CR Photo on file
Available by request
Download hi-res (2.4 MB)
Cal Reimer
Co-Founder & Head of Operations

U.S. Army combat veteran. Spent years solving logistics problems in places where supply chains went to die. Came home and couldn't stop thinking about why good coffee was so hard to find where it mattered most. Runs the sourcing, operations, and everything that isn't roasting.

APO Veteran — U.S. Army
Specialty Coffee Association Member
Direct Trade Sourcing
@foxholecoffeeraleigh Raleigh, NC
MV Photo on file
Available by request
Download hi-res (2.4 MB)
Marcus Vael
Co-Founder & Head Roaster

Served. Worked a season on a private estate in Guatemala. Came back with opinions about altitude and processing that most people find exhausting at parties. Runs every roast profile — four roasts, each developed to cover a different mission profile from pre-dawn to late-night operations.

Former Specialty Estate — Guatemala
SCA 80+ Cupping Certified
Direct Trade Sourcing
Co-founder, Foxhole Coffee
Brand Assets

Everything You Need

All assets cleared for editorial use. Contact us for commercial licensing.

Download All Assets (.zip)
Logo Pack
Full wordmark, icon-only, light and dark variants. SVG + PNG formats. Transparent backgrounds.
SVG + PNG · ZIP · ~4MB
Request File
Color Palette
Primary, secondary, accent, and neutral swatches with hex codes. ASE swatch file + CSS snippet.
ASE + CSS · View below
View Swatches
Typography
Syne (display), DM Sans (body), Space Mono (mono/labels) — with usage guidelines and specimen specimens.
PDF · Type spec below
View Type Spec
Brand Voice
One-pager on how Foxhole talks: direct, no bull, earned not given, tactical but not military-wank. Writing examples included.
PDF · 2 pages
Request File
Product Photography
High-res shots of all four roasts, the Recon Box, and Care Package SKU. Styled, flat-lay, and lifestyle variants.
JPEG · 4000×4000px · Browse below
Browse Photos
Full Press Kit
Everything in one pull — logos, brand colors, type specimens, product photography, founder bios, and fact sheet PDF.
ZIP · ~80MB · All formats
Download Full Kit
Color Palette
Foxhole Black
#0f0f0f
Warm Off-White
#f0ebe3
Brass / Gold
#c8a96e
Brass Dark
#9a7a42
Border / Divider
#2a2a2a
Muted Text
#888888
Surface
#1a1a1a
Error / Danger
#e05c5c
Typography
Display / Headlines Syne — 600, 700, 800 (Google Fonts) — geometric, slightly irreverent
Body Copy DM Sans — 400, 500, 600 (Google Fonts) — clean, readable, not generic
Labels / Mono Accents Space Mono — 400, 700 (Google Fonts) — section labels, tags, metadata
Product Photography

Available Shots

High-res product images. Hover to reveal download. Contact us for additional angles or RAW files.

Bag flat-lay
on dark surface
Coffee bag
with APO label
Roaster
in action
Packaging
process
Bag on
workbench
Bag on
wooden surface
Roast profile
on screen
APO box
being packed
Fact Sheet

At a Glance

Copy-paste ready for stories. All figures verified as of June 2026.

Founded 2025
Location Raleigh, NC
Founders Cal Reimer (Ops) & Marcus Vael (Roast)
Website foxhole-coffee.polsia.app
Press Email press@foxholecoffee.com
Instagram @foxholecoffeeraleigh
Roast Cadence Every order roasted within 24 hours — never pre-roasted for inventory
SKUs Daybreak (light roast), Sentinel (medium), Reveille (med-dark), Zero Dark (dark)
Shipping Ships within 48 hours of roast — direct to customer, APO/FPO supported
Certifications SCA 80+ specialty grade
Sourcing Direct trade — Ethiopia, Colombia, Sumatra, Brazil
Specialty Products Recon Box (4×4oz, $34), Care Package (2×12oz + letter, $42), Gift Cards ($25–$150)
Subscription Standing Order — monthly recurring, 10% discount, roast/grind/size/cadence selectable
Adopt-a-Foxhole $18/bag civilian sponsorship — matched to verified request, roasted on order, shipped APO/FPO
Wholesale Program Patrol / Platoon / Battalion tiers (25–40% off retail) for gyms, firehouses, ranges, cafes, and military units — foxhole-coffee.polsia.app/wholesale
Download Fact Sheet (.pdf) Request Full Press Kit Follow @foxholecoffeeraleigh
In The Press

Coverage

We're a young brand — coverage is landing. Want to be first? Email us.

"

Foxhole Coffee brings a level of operational precision to specialty roasting that you don't expect to find outside of a major city roastery. The freshness model is legitimate.

Combat Story Podcast Veteran-focused long-form interview format Interview scheduled →
"

The Adopt-a-Foxhole program is the kind of thing that should exist at every veteran-owned food brand and almost never does. These guys actually ship.

Mike Drop Military culture and gear podcast Episode pending →
"

Cal's approach to sourcing is the same as his approach to the mission: know the terrain, respect the process, and never send anything you're not proud of.

Warriors' Revolution Veterans in business & entrepreneurship Profile in progress →

Have coverage to share? Email us at press@foxholecoffee.com — we'll add you here.

press@foxholecoffee.com

We typically respond within 1 business day

Press Contact

What to Include

The faster you tell us what you need, the faster we get back to you.

When You Email
Include these basics
  • Your outlet name and your role
  • Story angle or topic you're working on
  • Deadline, if you have one
  • 2–3 sample questions or topics you'd like to explore
  • Whether you need product samples, an interview, or both
Deadline tomorrow? Say so in your subject line. We'll move faster.
We're Available For
Podcast & Interview
  • Podcast appearances — veteran, DTC, coffee, small business angles
  • Print and digital editorial interviews
  • On-background sourcing for veterans-in-business stories
  • Product samples for reviewers and journalists
  • Brand partnerships for editorial features
For urgent inquiries: call or text our direct line — contact us via email first and we'll share the number.
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