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Roast Date Transparency

Roasted on Order.
Shipped the Next Day.

Every bag is roasted to order — not pulled from a warehouse. Here's how the cycle works, why it matters, and what we guarantee if it doesn't.

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The Weekly Cycle

Monday Through Friday

Monday
Green QC

Incoming green coffee inspected — moisture, density, screen size, defect count.

Tuesday
Cup Day

Cupping session. Test roasts evaluated. Profile confirmed or adjusted before the full batch.

Roast Day
Wednesday
Roast to Order

All orders in queue go on the drum. Cutoff is noon CT. Every bag matched to an order before the roast begins.

Thursday
Rest

Bags off-gas overnight. CO2 releases through the one-way valve. Flavor settles.

Friday
Ships

Every bag from Wednesday's roast leaves the building. USPS Priority. Delivered 2-4 days later.

Order Cutoff

Wednesday at noon CT — orders after that go into the next week's roast.

On Standing Order? Your bag is queued automatically. You'll get a "ships in 5 days" preview email before each roast.

The Science

Why Roasted-on-Order Beats Warehouse Stock

The Degas Window

Right off the drum, coffee is still actively releasing CO2 from the Maillard reaction. That CO2 blooms through your grinds when you brew — a good sign. But too much CO2 and the gas pushes water through too fast, leaving your cup under-extracted and flat.

The sweet spot is 4-10 days post-roast. CO2 has stabilized. Flavors have knitted together. That's the window we ship into.

What Happens After 14 Days

Aromatic volatiles — the compounds responsible for brightness, florals, and the top notes in your cup — start leaving the bean. Oxidation accelerates at the molecular level whether the bag is sealed or not. The coffee won't make you sick, but it won't be what it should be either.

Most grocery coffee is roasted 90-180 days before you buy it. Ours is 2-7 days old when it ships.

Days Post-Roast Foxhole (roasted to order) Typical grocery bag
Day 0–3 Still off-gassing — resting on our shelf In a distributor warehouse
Day 4–10 ● In transit to you — peak window In transit to a regional DC
Day 11–14 In your hands — still excellent On a grocery shelf
Day 30–90 Freshness Guarantee already honored Likely what you're buying at the store
Day 90–180 Average purchase date for grocery coffee
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The Guarantee

14-Day Freshness Guarantee

If your bag arrives more than 14 days after its roast date — for any reason, whether that's a shipping delay, a customs hold, or anything outside your control — we will replace it. No questions. No forms.

Email hello@foxholecoffee.com with your order number. We'll check the roast date on file and ship a replacement batch from the next roast.

What's covered
  • Bags arriving >14 days post-roast
  • Carrier delays beyond our control
  • Any reason — no proof required
What we do
  • Verify roast date against your order
  • Ship a fresh replacement — next batch
  • No return required
FAQ

Common Questions

When is the shipping cutoff?

What if I miss the Wednesday cutoff?

Can I see the actual roast date on my bag?

Why do you rest the bags Thursday instead of shipping Wednesday?

What happens to my Standing Order when you roast?

How is this different from other "fresh" coffee brands?

Roasted to Order

Order This Week's Roast

Place your order before Wednesday noon CT. Your bag goes on the drum that day and ships Friday.

Shop the Roasts → View Roast Log →
The Sitrep — Weekly Intel Drop

Roast Queue · Brew Tips · Field Reports

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